Starting from zero is no easy task but with creative networking, some good old-fashioned door-to-door marketing and a true passion for music, it can be the best job you ever had! It is important to be flexible in your marketing approach and to evaluate your situation and location to choose the best and most affordable way to reach potential students. It’s not enough to just place an ad in a circular, or build a slick website and post your résumé. These are good ideas, but for a parent to place their trust in you they need to meet you, talk to you and have a sense of your style and philosophy. Having a solid studio policy that outlines your philosophy is a great place to begin.